About jWake

Born on the Lake. Built for the Wake.

jWake started in Lake Geneva, Wisconsin — inspired by long summers on the water, cold boat rides at night, and the need for better gear that actually matched the lifestyle. What began as a small idea turned into a full brand, made for those who live for the ride and care how they look doing it.

Our Mission

To deliver high-quality, cotton-heavy apparel and one-of-a-kind impact vests for wake surfers, lake lovers, and anyone chasing summer. We don’t follow the waves — we make our own.

Why jWake?

- Unique, one-of-a-kind impact vest designs that stand out on the water

- Cotton-heavy apparel that feels as good as it looks

- Started by a youth rider, not a corporation. This brand was built from the ground up, not pushed out of a big-box office

- Rooted in Lake Geneva, inspired by real days on the water

Lake Geneva. Finally, a Brand That Gets It.

Now, for the first time, you can represent Lake Geneva through a premium, never-before-seen brand built by someone who actually lives it. Whether you're surfing behind the boat, posted up on the dock, or just chasing the next summer sunset — this is gear for when it matters most. And when it doesn’t.